Project

SnapCEO

Overview

In 2017, I collaborated with social influencer Andy Cash to establish a distinctive brand for his Snapchat course. The project involved creating a comprehensive set of brand assets, including a logo, and developing various marketing materials such as a landing page for Instagram, Facebook ads, an engaging animated video for social media, an e-book mockup, and multiple website pages. The goal was to enhance Andy’s online presence and provide a platform for promoting his online course and free e-book.

Client’s Goal

Andy Cash aimed to build a robust brand identity for his Snapchat course, intending to increase followership on Snapchat using his unique framework. The client sought a cohesive and visually appealing brand presence across different platforms, leveraging various marketing materials to attract potential customers to his online course and e-book.

My Approach

I took a holistic approach to the project, starting with the development of a distinctive logo that reflected the essence of SnapCEO. Leveraging my graphic design skills, I crafted a suite of brand assets to maintain consistency. The creation of a visually appealing landing page, engaging animated video, and strategically designed website pages aimed to capture attention and drive conversions.

The Results

The SnapCEO project successfully established the brand, providing Andy Cash with a cohesive online presence. Diverse marketing materials increased visibility on social media, attracting a broader audience to explore the Snapchat course. The animated video, e-book mockup, and website pages effectively conveyed the value proposition, leading to conversions and downloads of the free e-book, achieving the client’s goals.